Not only is he a leader in the DIY Musician world, but he’s a brilliant digital marketer, spending countless hours always educating and improving himself. He’s constantly crushing it with valuable content through all his social media platforms, always going live, and finding ways to engage with people online. Rick is also the co-author of the book “$150,00 Music Degree.” People call him the Gary Vee of the music business. He teaches his lessons through his podcast “The Music Industry Blueprint,” YouTube Channel, courses, public speaking, and spending time coaching artists through Instagram Live. Today, Rick Barker coaches and manages musicians, working with over 1,600 clients. Taylor once told Rick that she wanted a Gold Record (500,000 in sales), and he told her “then let’s go meet 500,000 people.” Scott hired Rick to be a radio promoter for the label, which led him to become the manager for Taylor Swift early in her career. Through his experience in radio, he met Scott Borchetta, founder and CEO of Big Machine Label Group, the label that signed Taylor Swift. Rick started a country music station in 2001, KRAZy Country, and launched the first country radio tour “Nashville to You,” where artists were paid to perform.
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His career started in radio in 1989, where he spent over a decade of his career learning what listeners want to hear and how to build a community around music. I love his philosophies on the music business and his style of coaching and mentoring. He is a phenomenal speaker and has a great way of explaining things.
Rick Barker is one of the leaders in the DIY Musician space.
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